one of southern california's largest not-for-profit business federation granted me the opportunity to design an eclectic array of visual communication pieces within their marketing and communications team from 2018-2021. my prime responsibility was to help maximize awareness for the high-level programs, events, policy efforts and more through strong creative development. all finalized materials at the chamber, including deliverables below, follow interpretations of the newly updated brand identity.
stationery
all of the standard chamber stationery was redesigned by me as an extension of the updated brand identity. the stationery below was printed quarterly through an external vendor and distributed amongst the staff and stakeholders.
data visualization
once the copy-writing was finalized by staff for the projects below, i would focus on designing with effective content structure, storytelling and information / data graphics. all elements were designed by me via illustrator and then married with the copy via indesign. these items were sent to print through an external vendor.
booklet below was designed by maria g. vazquez; information / data graphics and content layout designed by me.
event branding spotlight: access series
for the 2021 chamber access series, i took the lead on developing the brand identity and marketing collateral which included powerpoint presentations, templates, social media graphics, virtual backgrounds, animated program books and a series of html + css invites. majority of copywriting was provided by the events and marketing & communications (marcom) team.
program book below was published digitally as we had to pivot the ACCESS series to a virtual event. view the interactive program book.
